The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

Business & Finance, Human Resources & Personnel Management, Training, Nonfiction, Computers, Internet, Electronic Commerce, Marketing & Sales
Cover of the book The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales by Paul Marsden, Paul Chaney, McGraw-Hill Education
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Author: Paul Marsden, Paul Chaney ISBN: 9780071802031
Publisher: McGraw-Hill Education Publication: October 12, 2012
Imprint: McGraw-Hill Education Language: English
Author: Paul Marsden, Paul Chaney
ISBN: 9780071802031
Publisher: McGraw-Hill Education
Publication: October 12, 2012
Imprint: McGraw-Hill Education
Language: English

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.

"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency

Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.

Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys".

  • The power of social utility
  • The appeal of social gifting
  • The importance of social curation
  • The role of social status
  • The value of social intelligence
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.

"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency

Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.

Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys".

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