The Social Organization

Managing Human Capital through Social Media

Business & Finance, Management & Leadership, Production & Operations Management, Planning & Forecasting
Cover of the book The Social Organization by Amelia Manuti, Pasquale Davide de Palma, Palgrave Macmillan UK
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Author: Amelia Manuti, Pasquale Davide de Palma ISBN: 9781137585356
Publisher: Palgrave Macmillan UK Publication: April 29, 2016
Imprint: Palgrave Macmillan Language: English
Author: Amelia Manuti, Pasquale Davide de Palma
ISBN: 9781137585356
Publisher: Palgrave Macmillan UK
Publication: April 29, 2016
Imprint: Palgrave Macmillan
Language: English

The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.

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The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.

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