The Springboard

Business & Finance, Industries & Professions, Information Management, Management & Leadership, Management
Cover of the book The Springboard by Stephen Denning, Taylor and Francis
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Author: Stephen Denning ISBN: 9781136013539
Publisher: Taylor and Francis Publication: August 21, 2012
Imprint: Routledge Language: English
Author: Stephen Denning
ISBN: 9781136013539
Publisher: Taylor and Francis
Publication: August 21, 2012
Imprint: Routledge
Language: English

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.

Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.

Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

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