The Superpromoter

The Power of Enthusiasm

Business & Finance, Marketing & Sales, Customer Service
Cover of the book The Superpromoter by R. Vogelaar, Palgrave Macmillan UK
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Author: R. Vogelaar ISBN: 9780230298132
Publisher: Palgrave Macmillan UK Publication: November 26, 2010
Imprint: Palgrave Macmillan Language: English
Author: R. Vogelaar
ISBN: 9780230298132
Publisher: Palgrave Macmillan UK
Publication: November 26, 2010
Imprint: Palgrave Macmillan
Language: English

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

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