The Surprising Solution

Creating Possibility in a Swift and Severe World

Business & Finance, Economics, Sustainable Development
Cover of the book The Surprising Solution by Bruce Piasecki, Sourcebooks
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Author: Bruce Piasecki ISBN: 9781402245374
Publisher: Sourcebooks Publication: November 1, 2009
Imprint: Sourcebooks Language: English
Author: Bruce Piasecki
ISBN: 9781402245374
Publisher: Sourcebooks
Publication: November 1, 2009
Imprint: Sourcebooks
Language: English

"Bruce Piasecki's underlying theme in The Surprising Solution-that business can and will lead our society into this new and better world-is right on target. In this new frontier, sustainability and innovation are inextricably linked and are the only two guarantors of long-term corporate success and profitability."— Vance D. Bell | Chairman and CEO, Shaw Industries Group, Inc.

The world today is more swift, more severe…and has never been more full of opportunity.

The rapid wave of change is sweeping outdated strategies away quicker than ever before, but those who can get in front of this wave will achieve untold success and customer loyalty. And the solution for how to get in front of this wave is as inspiring as it is surprising.

The Surprising Solution describes the revolution in business in which the corporations that can best address environmental and social issues by creating superior products will thrive and profit in this new world. Discover how to take hold of this vital new force in business and improve both the world and your bottom line at the same time.

Going green is no longer something businesses just do for good PR...it's the most important and revolutionary factor driving the incredible success of businesses that are a part of the movement, and hurting those that are falling behind.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"Bruce Piasecki's underlying theme in The Surprising Solution-that business can and will lead our society into this new and better world-is right on target. In this new frontier, sustainability and innovation are inextricably linked and are the only two guarantors of long-term corporate success and profitability."— Vance D. Bell | Chairman and CEO, Shaw Industries Group, Inc.

The world today is more swift, more severe…and has never been more full of opportunity.

The rapid wave of change is sweeping outdated strategies away quicker than ever before, but those who can get in front of this wave will achieve untold success and customer loyalty. And the solution for how to get in front of this wave is as inspiring as it is surprising.

The Surprising Solution describes the revolution in business in which the corporations that can best address environmental and social issues by creating superior products will thrive and profit in this new world. Discover how to take hold of this vital new force in business and improve both the world and your bottom line at the same time.

Going green is no longer something businesses just do for good PR...it's the most important and revolutionary factor driving the incredible success of businesses that are a part of the movement, and hurting those that are falling behind.

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