The Sushi Economy

Globalization and the Making of a Modern Delicacy

Nonfiction, History, Asian, Japan, Business & Finance, Economics, Economic History, Industries & Professions, Industries
Cover of the book The Sushi Economy by Sasha Issenberg, Penguin Publishing Group
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Author: Sasha Issenberg ISBN: 9781101216880
Publisher: Penguin Publishing Group Publication: May 3, 2007
Imprint: Avery Language: English
Author: Sasha Issenberg
ISBN: 9781101216880
Publisher: Penguin Publishing Group
Publication: May 3, 2007
Imprint: Avery
Language: English

The highly acclaimed exploration of sushi’s surprising history, global business, and international allure

One generation ago, sushi’s narrow reach ensured that sports fishermen who caught tuna in most of parts of the world sold the meat for pennies as cat food. Today, the fatty cuts of tuna known as toro are among the planet’s most coveted luxury foods, worth hundreds of dollars a pound and capable of losing value more quickly than any other product on earth. So how did one of the world’s most popular foods go from being practically unknown in the United States to being served in towns all across America, and in such a short span of time?

A riveting combination of culinary biography, behind-the- scenes restaurant detail, and a unique exploration of globalization’s dynamics, the book traces sushi’s journey from Japanese street snack to global delicacy. After traversing the pages of The Sushi Economy, you’ll never see the food on your plate—or the world around you—quite the same way again.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The highly acclaimed exploration of sushi’s surprising history, global business, and international allure

One generation ago, sushi’s narrow reach ensured that sports fishermen who caught tuna in most of parts of the world sold the meat for pennies as cat food. Today, the fatty cuts of tuna known as toro are among the planet’s most coveted luxury foods, worth hundreds of dollars a pound and capable of losing value more quickly than any other product on earth. So how did one of the world’s most popular foods go from being practically unknown in the United States to being served in towns all across America, and in such a short span of time?

A riveting combination of culinary biography, behind-the- scenes restaurant detail, and a unique exploration of globalization’s dynamics, the book traces sushi’s journey from Japanese street snack to global delicacy. After traversing the pages of The Sushi Economy, you’ll never see the food on your plate—or the world around you—quite the same way again.

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