The Ten Commandments for Business Failure

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business, Management & Leadership, Leadership
Cover of the book The Ten Commandments for Business Failure by Donald R. Keough, Penguin Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Donald R. Keough ISBN: 9781101535257
Publisher: Penguin Publishing Group Publication: June 28, 2011
Imprint: Portfolio Language: English
Author: Donald R. Keough
ISBN: 9781101535257
Publisher: Penguin Publishing Group
Publication: June 28, 2011
Imprint: Portfolio
Language: English

Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.

Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.

This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.

As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.

Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.

This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.

As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”

More books from Penguin Publishing Group

Cover of the book Beauty and the Billionaire: The Wedding by Donald R. Keough
Cover of the book Shunned and Dangerous by Donald R. Keough
Cover of the book The Accidental Dragon by Donald R. Keough
Cover of the book The Trailsman #330 by Donald R. Keough
Cover of the book Black Arrow by Donald R. Keough
Cover of the book Women on the Verge of a Nervous Breakthrough by Donald R. Keough
Cover of the book Louder Than Love by Donald R. Keough
Cover of the book The Heart Keeper by Donald R. Keough
Cover of the book The Discreet Pleasures of Rejection by Donald R. Keough
Cover of the book A Portrait of the Artist as a Young Man by Donald R. Keough
Cover of the book Affairs of Steak by Donald R. Keough
Cover of the book The Moon Juice Cookbook by Donald R. Keough
Cover of the book How to Build 1934-'35 Chevy St RodsHP1514 by Donald R. Keough
Cover of the book Slocum #280: Slocum and the Ranch War by Donald R. Keough
Cover of the book Fighter Wing by Donald R. Keough
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy