The Third Screen

The Ultimate Guide to Mobile Marketing

Business & Finance, Marketing & Sales, Direct Marketing, Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book The Third Screen by Chuck Martin, Quercus
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Author: Chuck Martin ISBN: 9781857889932
Publisher: Quercus Publication: December 8, 2014
Imprint: Nicholas Brealey Language: English
Author: Chuck Martin
ISBN: 9781857889932
Publisher: Quercus
Publication: December 8, 2014
Imprint: Nicholas Brealey
Language: English

The ultimate guide to mobile marketing - revised and updated!

An American Express Open Forum Best Business Book

We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively?

With the "first screen" - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen" - the mobile device - changed the game in an even more revolutionary way.

The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated edition links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The ultimate guide to mobile marketing - revised and updated!

An American Express Open Forum Best Business Book

We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively?

With the "first screen" - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen" - the mobile device - changed the game in an even more revolutionary way.

The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated edition links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.

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