The Timeless Principles of Successful Business Strategy

Corporate Sustainability as the New Driving Force

Business & Finance, Management & Leadership, Planning & Forecasting, Management
Cover of the book The Timeless Principles of Successful Business Strategy by Eric Viardot, Springer Berlin Heidelberg
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Author: Eric Viardot ISBN: 9783662544891
Publisher: Springer Berlin Heidelberg Publication: April 28, 2017
Imprint: Springer Language: English
Author: Eric Viardot
ISBN: 9783662544891
Publisher: Springer Berlin Heidelberg
Publication: April 28, 2017
Imprint: Springer
Language: English

While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations.  Indeed, the real purpose of corporate strategy is not only to make quick profits, but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years or more. They provide the material for this clear and concise book, which details the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations.  Indeed, the real purpose of corporate strategy is not only to make quick profits, but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years or more. They provide the material for this clear and concise book, which details the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.

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