The Tipping Point

How Little Things Can Make a Big Difference

Business & Finance
Cover of the book The Tipping Point by Malcolm Gladwell, Little, Brown and Company
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Author: Malcolm Gladwell ISBN: 9780759574731
Publisher: Little, Brown and Company Publication: November 1, 2006
Imprint: Little, Brown and Company Language: English
Author: Malcolm Gladwell
ISBN: 9780759574731
Publisher: Little, Brown and Company
Publication: November 1, 2006
Imprint: Little, Brown and Company
Language: English

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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