The Tourism and Leisure Experience

Consumer and Managerial Perspectives

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Management & Leadership, Management
Cover of the book The Tourism and Leisure Experience by , Channel View Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781845412036
Publisher: Channel View Publications Publication: September 1, 2010
Imprint: Channel View Publications Language: English
Author:
ISBN: 9781845412036
Publisher: Channel View Publications
Publication: September 1, 2010
Imprint: Channel View Publications
Language: English

People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.

More books from Channel View Publications

Cover of the book The Meaning Makers by
Cover of the book Lexical Errors and Accuracy in Foreign Language Writing by
Cover of the book Deep Culture by
Cover of the book Music and Tourism by
Cover of the book Cultural Tourism in a Changing World by
Cover of the book An Intercultural Approach to English Language Teaching by
Cover of the book Multilingual Perspectives on Child Language Disorders by
Cover of the book Maintaining Three Languages by
Cover of the book L2 Learning, Teaching and Assessment by
Cover of the book Language and Learning in the International University by
Cover of the book Linguistic Relativity in SLA by
Cover of the book Migrant Communication Enterprises by
Cover of the book Challenges in Tourism Research by
Cover of the book Desiring TESOL and International Education by
Cover of the book Language-in-education Policies by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy