The Trendmaster's Guide

Get a Jump on What Your Customer Wants Next

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture, Business & Finance, Marketing & Sales
Cover of the book The Trendmaster's Guide by Robyn Waters, Penguin Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robyn Waters ISBN: 9781101010884
Publisher: Penguin Publishing Group Publication: June 2, 2005
Imprint: Portfolio Language: English
Author: Robyn Waters
ISBN: 9781101010884
Publisher: Penguin Publishing Group
Publication: June 2, 2005
Imprint: Portfolio
Language: English

According to Robyn Waters, it’s a myth that trends can only be spotted early by überhip Bohemian types who are ever so much cooler than everyone else.
 
She ought to know. As Target’s former VP of Trend, Design, and Product Development, Waters helped a dowdy regional discount chain become a national fashion destination. Today she consults for many different companies to help them stay ahead of the curve.
The Trendmaster’s Guide features her favorite tips and examples for understanding and anticipating trends. Every letter from A to Z offers an insight to help readers navigate the unknown and prepare for whatever their costomers want next. It’s a quick read that packs a lot of insight between "A is for antennae" and "Z is for Zen."
 
Anyone can use the tools in The Trendmaster’s Guide to become more aware of the world around them. Even if you weren’t born with a trendspotting bone in your body, you don’t have to be a follower forever. No one these days can afford to just be catching on when others are already moving on.
 
Waters stresses that recognizing and reacting to trends is a learned skill, and it can be acquired without spending time in the streets of Milan or the high schools of Orange County. If you’ve ever witnessed a trend unfolding and said to yourself, "I should have seen this coming," there’s hope. You too can become a trendmaster.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

According to Robyn Waters, it’s a myth that trends can only be spotted early by überhip Bohemian types who are ever so much cooler than everyone else.
 
She ought to know. As Target’s former VP of Trend, Design, and Product Development, Waters helped a dowdy regional discount chain become a national fashion destination. Today she consults for many different companies to help them stay ahead of the curve.
The Trendmaster’s Guide features her favorite tips and examples for understanding and anticipating trends. Every letter from A to Z offers an insight to help readers navigate the unknown and prepare for whatever their costomers want next. It’s a quick read that packs a lot of insight between "A is for antennae" and "Z is for Zen."
 
Anyone can use the tools in The Trendmaster’s Guide to become more aware of the world around them. Even if you weren’t born with a trendspotting bone in your body, you don’t have to be a follower forever. No one these days can afford to just be catching on when others are already moving on.
 
Waters stresses that recognizing and reacting to trends is a learned skill, and it can be acquired without spending time in the streets of Milan or the high schools of Orange County. If you’ve ever witnessed a trend unfolding and said to yourself, "I should have seen this coming," there’s hope. You too can become a trendmaster.

More books from Penguin Publishing Group

Cover of the book The Countess and the King by Robyn Waters
Cover of the book The Wrecker by Robyn Waters
Cover of the book The Dark Affair by Robyn Waters
Cover of the book Nightshade by Robyn Waters
Cover of the book The Splendor of Ordinary Days by Robyn Waters
Cover of the book The Kitchen God's Wife by Robyn Waters
Cover of the book Secrets of Good-Carb/Low-Carb Living by Robyn Waters
Cover of the book A Thursday Next Digital Collection: Novels 1-5 by Robyn Waters
Cover of the book Mr. Monk in Trouble by Robyn Waters
Cover of the book When a Texan Gambles by Robyn Waters
Cover of the book Longarm 326 by Robyn Waters
Cover of the book Preventing Alzheimer's by Robyn Waters
Cover of the book Stock Car Racing Engine TechnologyHP1506 by Robyn Waters
Cover of the book Maigret in Court by Robyn Waters
Cover of the book The CollegeHumor Guide To College by Robyn Waters
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy