The Truth About Starting a Business

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business, Management & Leadership, Management
Cover of the book The Truth About Starting a Business by Bruce Barringer, Pearson Education
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Author: Bruce Barringer ISBN: 9780137005901
Publisher: Pearson Education Publication: December 16, 2008
Imprint: FT Press Language: English
Author: Bruce Barringer
ISBN: 9780137005901
Publisher: Pearson Education
Publication: December 16, 2008
Imprint: FT Press
Language: English
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“This book should be on the seasoned entrepreneur’s list of ‘what I should have read before I started my business.’”

JOE KEELEY, President & CEO, College Nannies & Tutors Development

 

“This is one of the best entrepreneurship books I’ve read...I wish I had this book when I first started out.”

RYAN O’DONNELL, Cofounder and CEO, BullEx Digital Safety

 

Your own business: Take the leap, make it happen, and make it succeed!

 

·   The truth about choosing the right business for you and maintaining a healthy personal life

·   The truth about planning, funding, hiring, and successful launches

·   The truth about financial management, marketing, and growth

 

This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business.

 

You’ll learn how to generate and test business ideas, and pick the one that’s best for you...select the right entry strategy...name and locate your business...raise capital...build your team and get expert advice...protect your business secrets and intellectual property...effectively brand your business and market its offerings...handle pricing, distribution, and sales...manage your finances to specific objectives...prepare for growth...and even maintain your work/life balance as an entrepreneur. This isn't “someone's opinion”: it's a definitive, evidence-based guide to building your own successful enterprise--a set of bedrock principles you can rely on whoever you are, wherever you are, and whatever business you choose to launch.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
&n>

“This book should be on the seasoned entrepreneur’s list of ‘what I should have read before I started my business.’”

JOE KEELEY, President & CEO, College Nannies & Tutors Development

 

“This is one of the best entrepreneurship books I’ve read...I wish I had this book when I first started out.”

RYAN O’DONNELL, Cofounder and CEO, BullEx Digital Safety

 

Your own business: Take the leap, make it happen, and make it succeed!

 

·   The truth about choosing the right business for you and maintaining a healthy personal life

·   The truth about planning, funding, hiring, and successful launches

·   The truth about financial management, marketing, and growth

 

This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business.

 

You’ll learn how to generate and test business ideas, and pick the one that’s best for you...select the right entry strategy...name and locate your business...raise capital...build your team and get expert advice...protect your business secrets and intellectual property...effectively brand your business and market its offerings...handle pricing, distribution, and sales...manage your finances to specific objectives...prepare for growth...and even maintain your work/life balance as an entrepreneur. This isn't “someone's opinion”: it's a definitive, evidence-based guide to building your own successful enterprise--a set of bedrock principles you can rely on whoever you are, wherever you are, and whatever business you choose to launch.

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