The Unauthorized Guide To Doing Business the Jamie Oliver Way

10 Secrets of the Irrepressible One-Man Brand

Business & Finance, Career Planning & Job Hunting, Small Business
Cover of the book The Unauthorized Guide To Doing Business the Jamie Oliver Way by Trevor Clawson, Wiley
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Author: Trevor Clawson ISBN: 9780857080332
Publisher: Wiley Publication: June 15, 2010
Imprint: Capstone Language: English
Author: Trevor Clawson
ISBN: 9780857080332
Publisher: Wiley
Publication: June 15, 2010
Imprint: Capstone
Language: English

Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests?

The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career:

  1. Be yourself, but more so
  2. Extend the brand
  3. Build on what you’re good at
  4. Remember the social dimension
  5. Become the face of a supermarket
  6. Deal with adversity
  7. Go international
  8. Protect the brand
  9. Be controversial
  10. Be bold

Want to be the best? The secrets of phenomenal success are in your hands.

Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests?

The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career:

  1. Be yourself, but more so
  2. Extend the brand
  3. Build on what you’re good at
  4. Remember the social dimension
  5. Become the face of a supermarket
  6. Deal with adversity
  7. Go international
  8. Protect the brand
  9. Be controversial
  10. Be bold

Want to be the best? The secrets of phenomenal success are in your hands.

Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

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