The Unauthorized Guide to Doing Business the Richard Branson Way

10 Secrets of the World's Greatest Brand Builder

Business & Finance, Career Planning & Job Hunting, Small Business
Cover of the book The Unauthorized Guide to Doing Business the Richard Branson Way by Des Dearlove, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Des Dearlove ISBN: 9781907293245
Publisher: Wiley Publication: November 18, 2009
Imprint: Capstone Language: English
Author: Des Dearlove
ISBN: 9781907293245
Publisher: Wiley
Publication: November 18, 2009
Imprint: Capstone
Language: English

Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it?

The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career:

  1. Pick on someone bigger than you
  2. Do the hippy, hippy shake
  3. Haggle: everything's negotiable
  4. Make work fun
  5. Do right by your brand
  6. Smile for the cameras
  7. Don't lead sheep, herd cats
  8. Move faster than a speeding bullet
  9. Size does matter
  10. Never lose the common touch

Want to be the best? The secrets of phenomenal success are in your hands.

Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it?

The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career:

  1. Pick on someone bigger than you
  2. Do the hippy, hippy shake
  3. Haggle: everything's negotiable
  4. Make work fun
  5. Do right by your brand
  6. Smile for the cameras
  7. Don't lead sheep, herd cats
  8. Move faster than a speeding bullet
  9. Size does matter
  10. Never lose the common touch

Want to be the best? The secrets of phenomenal success are in your hands.

Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

More books from Wiley

Cover of the book Iran at the Crossroads by Des Dearlove
Cover of the book Eyestrain Reduction in Stereoscopy by Des Dearlove
Cover of the book Regenerative Development and Design by Des Dearlove
Cover of the book An Introduction to Forensic Geoscience by Des Dearlove
Cover of the book Pay Less Tax on Your Income In a Day For Canadians For Dummies by Des Dearlove
Cover of the book The Executive and the Elephant by Des Dearlove
Cover of the book Hemodynamic Rounds by Des Dearlove
Cover of the book The Secrets of Happily Married Men by Des Dearlove
Cover of the book Football For Dummies by Des Dearlove
Cover of the book Drawing in the Digital Age by Des Dearlove
Cover of the book Julian of Norwich by Des Dearlove
Cover of the book Methods in Biotechnology by Des Dearlove
Cover of the book Driving Results Through Social Networks by Des Dearlove
Cover of the book Selective Nanocatalysts and Nanoscience by Des Dearlove
Cover of the book Natural Gas by Des Dearlove
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy