The United States Social Networking Market

An Analysis of Cyworld's Failure to Succeed Abroad

Business & Finance, Entrepreneurship & Small Business, New Business Enterprises
Cover of the book The United States Social Networking Market by Timo Beck, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Timo Beck ISBN: 9783640513291
Publisher: GRIN Publishing Publication: January 19, 2010
Imprint: GRIN Publishing Language: English
Author: Timo Beck
ISBN: 9783640513291
Publisher: GRIN Publishing
Publication: January 19, 2010
Imprint: GRIN Publishing
Language: English

Scientific Essay from the year 2009 in the subject Business economics - Company formation, Business Plans, grade: 1,0, University of St Andrews (School of Management), language: English, abstract: Only those networks, which are most innovative, and the most convenient for usage are likely to attract a critical mass of users and become successful. Such is the situation with Facebook at the moment and MySpace in the past. These social networks are the leaders in the US market, and Facebook currently leads in the competition with its unique open platform strategy - a valuable, rare and rather hard-to-imitate resource. Some unique features and capabilities of Cyworld included the security of customers' information, the guarantee of protection from fraud, and the experience of tremendous success in Korea. Cyworld was predominantly used to manage already existing relationships its members were freer in their interactions, including commercial ones, and their privacy and identity was protected by the KBA system. The unprecedented popularity of Cyworld in South Korea where almost all young population is registered in this social network allowed stating that Cyworld is likely to perform successfully at the global level. Cyworld's unique features and capabilities, however, turned out to be tied to its domestic market and inappropriate to compete with networks such as Facebook in the US. A variety of factors such as lack of technological innovations (closed platform), the mentality of other countries' population, psychosocial issues, market saturation, and cultural barriers contributed to the failure of Cyworld in the United States social networking market.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Scientific Essay from the year 2009 in the subject Business economics - Company formation, Business Plans, grade: 1,0, University of St Andrews (School of Management), language: English, abstract: Only those networks, which are most innovative, and the most convenient for usage are likely to attract a critical mass of users and become successful. Such is the situation with Facebook at the moment and MySpace in the past. These social networks are the leaders in the US market, and Facebook currently leads in the competition with its unique open platform strategy - a valuable, rare and rather hard-to-imitate resource. Some unique features and capabilities of Cyworld included the security of customers' information, the guarantee of protection from fraud, and the experience of tremendous success in Korea. Cyworld was predominantly used to manage already existing relationships its members were freer in their interactions, including commercial ones, and their privacy and identity was protected by the KBA system. The unprecedented popularity of Cyworld in South Korea where almost all young population is registered in this social network allowed stating that Cyworld is likely to perform successfully at the global level. Cyworld's unique features and capabilities, however, turned out to be tied to its domestic market and inappropriate to compete with networks such as Facebook in the US. A variety of factors such as lack of technological innovations (closed platform), the mentality of other countries' population, psychosocial issues, market saturation, and cultural barriers contributed to the failure of Cyworld in the United States social networking market.

More books from GRIN Publishing

Cover of the book CRM and the Australian food retail industry by Timo Beck
Cover of the book Syntactic theory and first language acquisition by Timo Beck
Cover of the book The Trials of Oscar Wilde by Timo Beck
Cover of the book With reference to the sources and relevant secondary literature examine the reasons for the success of the First Crusade. by Timo Beck
Cover of the book Neoliberal Policies as a path towards economic recovery in Sub Saharan African Countries ? by Timo Beck
Cover of the book Zadie Smith 'White Teeth' and Multiculturalism by Timo Beck
Cover of the book Phonological Characteristics of American English by Timo Beck
Cover of the book Monetary Policy and Exchange Rate Volatility in a Small Open Economy by Timo Beck
Cover of the book Abigail Adams - Living a new female role by Timo Beck
Cover of the book The Distant Selling Directive 97/7/EG by Timo Beck
Cover of the book Classical Social Contract Theory by Timo Beck
Cover of the book Analyse und Bewertung von Energiebilanzen vorhandener, nachträglich wärmegedämmter Bauobjekte im Einfamilienhausbereich by Timo Beck
Cover of the book Enlargement of the EU is primarily a political and not an economic project. Discuss. by Timo Beck
Cover of the book Managerial Incentives and Corporate Governance by Timo Beck
Cover of the book Netcare Management Analysis by Timo Beck
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy