The Vibe

The Marketing Handbook for Every Product, Service and Industry

Business & Finance, Marketing & Sales
Cover of the book The Vibe by Gary Bertwistle, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Gary Bertwistle ISBN: 9781742468365
Publisher: Wiley Publication: September 9, 2010
Imprint: Wrightbooks Language: English
Author: Gary Bertwistle
ISBN: 9781742468365
Publisher: Wiley
Publication: September 9, 2010
Imprint: Wrightbooks
Language: English

While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business.

In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers.

Easy to understand, practical and relevant for businesses of all sizes, with real examples of Australian businesses -- The Vibe is what every brand needs!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business.

In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers.

Easy to understand, practical and relevant for businesses of all sizes, with real examples of Australian businesses -- The Vibe is what every brand needs!

More books from Wiley

Cover of the book Visual Data Mining by Gary Bertwistle
Cover of the book Business Innovation For Dummies by Gary Bertwistle
Cover of the book Photon Management in Solar Cells by Gary Bertwistle
Cover of the book Wireless Communications Systems Design by Gary Bertwistle
Cover of the book Performance Evaluation by Simulation and Analysis with Applications to Computer Networks by Gary Bertwistle
Cover of the book Mechanical Engineers' Handbook, Volume 1 by Gary Bertwistle
Cover of the book System Design and Control Integration for Advanced Manufacturing by Gary Bertwistle
Cover of the book eBoot Camp by Gary Bertwistle
Cover of the book DNS Security Management by Gary Bertwistle
Cover of the book Buying and Selling a Home For Dummies by Gary Bertwistle
Cover of the book Law and Ethics in Children's Nursing by Gary Bertwistle
Cover of the book Creative Globalization by Gary Bertwistle
Cover of the book Christianity For Dummies by Gary Bertwistle
Cover of the book A Handbook to the Reception of Greek Drama by Gary Bertwistle
Cover of the book A Companion to the Philosophy of Action by Gary Bertwistle
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy