The Way of the Warrior

Business Tactics and Techniques from History's Twelve Greatest Generals

Business & Finance, Management & Leadership, Leadership, Biography & Memoir, Historical
Cover of the book The Way of the Warrior by James F. Dunnigan, Daniel Masterson, St. Martin's Press
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Author: James F. Dunnigan, Daniel Masterson ISBN: 9781466887305
Publisher: St. Martin's Press Publication: December 16, 2014
Imprint: St. Martin's Press Language: English
Author: James F. Dunnigan, Daniel Masterson
ISBN: 9781466887305
Publisher: St. Martin's Press
Publication: December 16, 2014
Imprint: St. Martin's Press
Language: English

Business and war: both are forms of conflict, and both have more in common than people think. Business, like war, is the art of outdoing the competition. Businesses, like armies, need to practice strategic thinking and understand the nature of competitive conflict. CEOs devise business plans to win in the marketplace; generals use strategic thinking to win wars.

In The Way of the Warrior James Dunnigan and Daniel Masterson reveal the management lessons of history's finest twelve military leaders, including: Alexander the Great, on having vision; Genghis Khan, on quick decisions; Julius Caesar, on communication; Napoleon, on managing change; Ulysses S. Grant, on the art of the turnaround; Douglas MacArthur, on coping with disaster; and Norman Schwarzkopf, on building alliances. The management hubris of these men is directly applicable in today's business world.

Comprehensive, insightful, and extremely accessible, The Way of the Warrior won't show you how to call in air strikes on the competition, but it will show you how to be a manager who never loses his cool under fire.

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Business and war: both are forms of conflict, and both have more in common than people think. Business, like war, is the art of outdoing the competition. Businesses, like armies, need to practice strategic thinking and understand the nature of competitive conflict. CEOs devise business plans to win in the marketplace; generals use strategic thinking to win wars.

In The Way of the Warrior James Dunnigan and Daniel Masterson reveal the management lessons of history's finest twelve military leaders, including: Alexander the Great, on having vision; Genghis Khan, on quick decisions; Julius Caesar, on communication; Napoleon, on managing change; Ulysses S. Grant, on the art of the turnaround; Douglas MacArthur, on coping with disaster; and Norman Schwarzkopf, on building alliances. The management hubris of these men is directly applicable in today's business world.

Comprehensive, insightful, and extremely accessible, The Way of the Warrior won't show you how to call in air strikes on the competition, but it will show you how to be a manager who never loses his cool under fire.

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