They Are Waiting for You

Marketing Through the Prism of Expectations

Business & Finance, Marketing & Sales
Cover of the book They Are Waiting for You by Artur Alekperov, Xlibris UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Artur Alekperov ISBN: 9781465303004
Publisher: Xlibris UK Publication: September 12, 2011
Imprint: Xlibris UK Language: English
Author: Artur Alekperov
ISBN: 9781465303004
Publisher: Xlibris UK
Publication: September 12, 2011
Imprint: Xlibris UK
Language: English

They are waiting for you but who exactly are they and why are they waiting? What do you have to do in order to make your products desired and sought after? If I were to briefly say what the book is about then I would say that it is about the link between expectations and promises and about how to establish that link. As people always have goals, they must also have means of achieving those goals. This is exactly why people need more brands than there are brand owners. In that case, why not help them spend their money? However, when you promise something you create expectations. Ideally, promises would exceed expectations, but your promises will always pass through a prism of stereotypes, myths and consumer experience which refracts them like rays of light. What will the consumer see at the end? Will he buy from you? Will he come back again? Will he be loyal to you and why? I have no idea how readers will perceive what I have written. Will they like it? Does it bring up any new ideas? Will it become a guidebook? Of course, praise from friends does not count, but sometimes when mulling things over, I go back to the book and I always find something valuable in it.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

They are waiting for you but who exactly are they and why are they waiting? What do you have to do in order to make your products desired and sought after? If I were to briefly say what the book is about then I would say that it is about the link between expectations and promises and about how to establish that link. As people always have goals, they must also have means of achieving those goals. This is exactly why people need more brands than there are brand owners. In that case, why not help them spend their money? However, when you promise something you create expectations. Ideally, promises would exceed expectations, but your promises will always pass through a prism of stereotypes, myths and consumer experience which refracts them like rays of light. What will the consumer see at the end? Will he buy from you? Will he come back again? Will he be loyal to you and why? I have no idea how readers will perceive what I have written. Will they like it? Does it bring up any new ideas? Will it become a guidebook? Of course, praise from friends does not count, but sometimes when mulling things over, I go back to the book and I always find something valuable in it.

More books from Xlibris UK

Cover of the book Jan Sobieski by Artur Alekperov
Cover of the book The Strategic Mind… What Does It Take? by Artur Alekperov
Cover of the book Sojourn in Singapore by Artur Alekperov
Cover of the book Lost Souls Meet Again by Artur Alekperov
Cover of the book How the Hell Did We Get Here? by Artur Alekperov
Cover of the book The Deputy by Artur Alekperov
Cover of the book The Scottish Adventures of Rumbly Bear by Artur Alekperov
Cover of the book Mobility and Identity by Artur Alekperov
Cover of the book Fundamentals of Herbal Medicine by Artur Alekperov
Cover of the book Joey the Kangaroo by Artur Alekperov
Cover of the book Money Is a Monster by Artur Alekperov
Cover of the book Calypso by Artur Alekperov
Cover of the book Through a Glass Darkly by Artur Alekperov
Cover of the book Unleash the Beast by Artur Alekperov
Cover of the book The Unripe Fruit by Artur Alekperov
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy