Think Like a Marketer
What It Really Takes to Stand Out From the Crowd, the Clutter, and the Competition
Business & Finance, Career Planning & Job Hunting, Small Business, Marketing & Sales, Sales & Selling
| Author: | Lauron Sonnier | ISBN: | 9781601637949 |
| Publisher: | Red Wheel Weiser | Publication: | July 15, 2009 |
| Imprint: | Career Press | Language: | English |
| Author: | Lauron Sonnier |
| ISBN: | 9781601637949 |
| Publisher: | Red Wheel Weiser |
| Publication: | July 15, 2009 |
| Imprint: | Career Press |
| Language: | English |
Turn Yourself and Your Business Into a Marketing Machine!
To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day.
Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affects your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.
Chock-full of specific examples and proven pro-cesses, this book will teach and show you how to:
- Think, act, and communicate like a marketing pro.
- Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).
- Stand out in a cluttered and overcrowded marketplace.
- “Stir the pot” to build and maintain marketing momentum.
- Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.
Turn Yourself and Your Business Into a Marketing Machine!
To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day.
Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affects your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.
Chock-full of specific examples and proven pro-cesses, this book will teach and show you how to:
- Think, act, and communicate like a marketing pro.
- Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).
- Stand out in a cluttered and overcrowded marketplace.
- “Stir the pot” to build and maintain marketing momentum.
- Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.
