Think Like a UX Researcher

How to Observe Users, Influence Design, and Shape Business Strategy

Nonfiction, Computers, Entertainment & Games, Game Programming - Graphics, Internet, Web Development, Web Site Design
Cover of the book Think Like a UX Researcher by David Travis, Philip Hodgson, CRC Press
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Author: David Travis, Philip Hodgson ISBN: 9780429774003
Publisher: CRC Press Publication: January 10, 2019
Imprint: CRC Press Language: English
Author: David Travis, Philip Hodgson
ISBN: 9780429774003
Publisher: CRC Press
Publication: January 10, 2019
Imprint: CRC Press
Language: English

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.

Key Features

A dive-in-anywhere book that offers practical advice and topical examples. 


Thought triggers, exercises and scenarios to test your knowledge of UX research.   


Workshop ideas to build a development team’s UX maturity. 


War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.

Key Features

A dive-in-anywhere book that offers practical advice and topical examples. 


Thought triggers, exercises and scenarios to test your knowledge of UX research.   


Workshop ideas to build a development team’s UX maturity. 


War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

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