Thirsty Dragon

China's Lust for Bordeaux and the Threat to the World's Best Wines

Nonfiction, Social & Cultural Studies, Political Science, International, International Relations, Business & Finance, Industries & Professions, Industries
Cover of the book Thirsty Dragon by Suzanne Mustacich, Henry Holt and Co.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Suzanne Mustacich ISBN: 9781627790888
Publisher: Henry Holt and Co. Publication: November 10, 2015
Imprint: Henry Holt and Co. Language: English
Author: Suzanne Mustacich
ISBN: 9781627790888
Publisher: Henry Holt and Co.
Publication: November 10, 2015
Imprint: Henry Holt and Co.
Language: English

An inside view of China's quest to become a global wine power and Bordeaux's attempt to master the thirsty dragon it helped create

The wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in common—old world versus new, tradition versus disruption, loyalty versus efficiency. And yet these two communities have found their destinies intertwined in the conquest of new markets, as Suzanne Mustacich shows in this provocative account of how China is reshaping the French wine business and how Bordeaux is making its mark on China.

Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux's insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules, and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux, even as its wines are finding new markets—and ever higher prices—in Shanghai, Beijing, and Hong Kong, with Hong Kong and London traders playing a pivotal role.
At once a tale of business skullduggery and fierce cultural clashes, adventure, and ambition, Thirsty Dragon offers a behind-the-scenes look at the challenges facing the world's most famous and prestigious wines.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

An inside view of China's quest to become a global wine power and Bordeaux's attempt to master the thirsty dragon it helped create

The wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in common—old world versus new, tradition versus disruption, loyalty versus efficiency. And yet these two communities have found their destinies intertwined in the conquest of new markets, as Suzanne Mustacich shows in this provocative account of how China is reshaping the French wine business and how Bordeaux is making its mark on China.

Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux's insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules, and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux, even as its wines are finding new markets—and ever higher prices—in Shanghai, Beijing, and Hong Kong, with Hong Kong and London traders playing a pivotal role.
At once a tale of business skullduggery and fierce cultural clashes, adventure, and ambition, Thirsty Dragon offers a behind-the-scenes look at the challenges facing the world's most famous and prestigious wines.

More books from Henry Holt and Co.

Cover of the book A Death in Summer by Suzanne Mustacich
Cover of the book The World of Christopher Marlowe by Suzanne Mustacich
Cover of the book A Storm Too Soon (Young Readers Edition) by Suzanne Mustacich
Cover of the book No Such Creature by Suzanne Mustacich
Cover of the book The Man Who Ate the World by Suzanne Mustacich
Cover of the book I Am a Pencil by Suzanne Mustacich
Cover of the book Monsters and Water Beasts by Suzanne Mustacich
Cover of the book Unknown Shore by Suzanne Mustacich
Cover of the book All Hell Breaking Loose by Suzanne Mustacich
Cover of the book By the Book by Suzanne Mustacich
Cover of the book How Should a Person Be? by Suzanne Mustacich
Cover of the book Elecopter by Suzanne Mustacich
Cover of the book Something Wonderful by Suzanne Mustacich
Cover of the book Midnight Rising by Suzanne Mustacich
Cover of the book The Book of Three, 50th Anniversary Edition by Suzanne Mustacich
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy