This Is Not a T-Shirt

A Brand, a Culture, a Community--a Life in Streetwear

Nonfiction, Art & Architecture, General Art, Fashion, Biography & Memoir, Business, Business & Finance, Industries & Professions, Industries
Cover of the book This Is Not a T-Shirt by Bobby Hundreds, Farrar, Straus and Giroux
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bobby Hundreds ISBN: 9780374718350
Publisher: Farrar, Straus and Giroux Publication: June 25, 2019
Imprint: MCD Language: English
Author: Bobby Hundreds
ISBN: 9780374718350
Publisher: Farrar, Straus and Giroux
Publication: June 25, 2019
Imprint: MCD
Language: English

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself

Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself

Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.

More books from Farrar, Straus and Giroux

Cover of the book A Shopkeeper's Millennium by Bobby Hundreds
Cover of the book Long Live Latin by Bobby Hundreds
Cover of the book Kudos by Bobby Hundreds
Cover of the book Death in the Andes by Bobby Hundreds
Cover of the book Monday, Monday by Bobby Hundreds
Cover of the book Save Room for Pie by Bobby Hundreds
Cover of the book Remains: Non-Viewable by Bobby Hundreds
Cover of the book Wildfire and Americans by Bobby Hundreds
Cover of the book The Habit of Art by Bobby Hundreds
Cover of the book On Democracy's Doorstep: The Inside Story of How the Supreme Court Brought "One Person, One Vote" to the United States by Bobby Hundreds
Cover of the book Comedy in a Minor Key by Bobby Hundreds
Cover of the book The Storyteller by Bobby Hundreds
Cover of the book Finding Fortune by Bobby Hundreds
Cover of the book If There Is I Haven't Found It Yet by Bobby Hundreds
Cover of the book Our Life in Gardens by Bobby Hundreds
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy