This is Social Media

Tweet, blog, link and post your way to business success

Business & Finance, Career Planning & Job Hunting, Small Business
Cover of the book This is Social Media by Guy Clapperton, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Guy Clapperton ISBN: 9781906465902
Publisher: Wiley Publication: August 26, 2010
Imprint: Capstone Language: English
Author: Guy Clapperton
ISBN: 9781906465902
Publisher: Wiley
Publication: August 26, 2010
Imprint: Capstone
Language: English

*UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.*

Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how.

You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for sure though; you're too busy to muck about on these sites all day, not really knowing how to get any decent play out of them. You're looking for profitability, not gimmicks.

Many organizations, large and small, are using social media and social networking to build robust communities of followers, stay ahead of the competition and increase profits. Are you missing a trick?

This is the definitive guide to using the whole spectrum of social media in an efficient and measurable way in order to market your business. It covers Twitter, Facebook, LinkedIn, Ecademy, Flickr, YouTube, Bebo, MySpace, Blogs, Podcasts, Mobile and much, much more. Each site is assessed not as an end in itself but as means of delivering a business result.

With simple, practical steps, real life examples and quick definitions to explain the jargon, you'll soon understand the world of social media and have access to a range of social networking tactics that will help you reach new customers and clients, as well as get your existing ones to do more business with you.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

*UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.*

Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how.

You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for sure though; you're too busy to muck about on these sites all day, not really knowing how to get any decent play out of them. You're looking for profitability, not gimmicks.

Many organizations, large and small, are using social media and social networking to build robust communities of followers, stay ahead of the competition and increase profits. Are you missing a trick?

This is the definitive guide to using the whole spectrum of social media in an efficient and measurable way in order to market your business. It covers Twitter, Facebook, LinkedIn, Ecademy, Flickr, YouTube, Bebo, MySpace, Blogs, Podcasts, Mobile and much, much more. Each site is assessed not as an end in itself but as means of delivering a business result.

With simple, practical steps, real life examples and quick definitions to explain the jargon, you'll soon understand the world of social media and have access to a range of social networking tactics that will help you reach new customers and clients, as well as get your existing ones to do more business with you.

More books from Wiley

Cover of the book Battery Systems Engineering by Guy Clapperton
Cover of the book Diagnostic Samples: From the Patient to the Laboratory by Guy Clapperton
Cover of the book Brand Relevance by Guy Clapperton
Cover of the book Rules of Thumb for Petroleum Engineers by Guy Clapperton
Cover of the book Single Point of Failure by Guy Clapperton
Cover of the book Molecular and Cell Biology For Dummies by Guy Clapperton
Cover of the book Counterparty Credit Risk by Guy Clapperton
Cover of the book Handbook of Polymer Crystallization by Guy Clapperton
Cover of the book QoS for Fixed and Mobile Ultra-Broadband by Guy Clapperton
Cover of the book Spain's Centuries of Crisis by Guy Clapperton
Cover of the book Fungi by Guy Clapperton
Cover of the book Christmas Cooking For Dummies by Guy Clapperton
Cover of the book Petronius by Guy Clapperton
Cover of the book The Law of Fundraising, 2018 Cumulative Supplement by Guy Clapperton
Cover of the book Asset Securitization by Guy Clapperton
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy