Time and Media Markets

Nonfiction, Reference & Language, Law, Media & the Law, Language Arts, Communication
Cover of the book Time and Media Markets by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781135638412
Publisher: Taylor and Francis Publication: January 30, 2003
Imprint: Routledge Language: English
Author:
ISBN: 9781135638412
Publisher: Taylor and Francis
Publication: January 30, 2003
Imprint: Routledge
Language: English

This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management.

Specific topics examined in the volume include:

* a philosophical look at the concept of time and its application to media markets;
* temporal aspects of media distribution for the media industries, and how time affects their activities;
* the impact of increasing media industry consolidation and convergence on managerial effectiveness;
* approaches to time by CNN and its various cache of news channels, in a managerial context;
* the application of niche theory as a framework to examine competition between the Internet and television;
* Internet access in the United Kingdom and Europe, examining the cost of time for online access;
* the exchange of time and money in the television market for advertising; and
* a summary of research and an agenda for future research on the topic of time's role in the media industry and markets.

With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management.

Specific topics examined in the volume include:

* a philosophical look at the concept of time and its application to media markets;
* temporal aspects of media distribution for the media industries, and how time affects their activities;
* the impact of increasing media industry consolidation and convergence on managerial effectiveness;
* approaches to time by CNN and its various cache of news channels, in a managerial context;
* the application of niche theory as a framework to examine competition between the Internet and television;
* Internet access in the United Kingdom and Europe, examining the cost of time for online access;
* the exchange of time and money in the television market for advertising; and
* a summary of research and an agenda for future research on the topic of time's role in the media industry and markets.

With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.

More books from Taylor and Francis

Cover of the book The Contemporary Relational Supervisor by
Cover of the book Between Memory and History by
Cover of the book Ruling Shaikhs and Her Majesty's Government, 1960-1969 by
Cover of the book History and Society by
Cover of the book The State and Economic Development by
Cover of the book Law of Marine Insurance by
Cover of the book Hong Kong's History by
Cover of the book Philosophy and Educational Foundations by
Cover of the book Spirituality and Education by
Cover of the book Bills of Lading and Bankers' Documentary Credits by
Cover of the book The Future of Child Development Lab Schools by
Cover of the book The Constraints-Led Approach by
Cover of the book Cognitive Therapy by
Cover of the book The Routledge Handbook of Tourism Geographies by
Cover of the book The Internationalization of Communal Strife (Routledge Revivals) by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy