To Communicate the Advertising Communication
Business & Finance, Marketing & Sales, Commerce, Nonfiction, Reference & Language, Language Arts, Communication, Business Reference, Business Communication
| Author: | Federico Zia | ISBN: | 9788892594807 |
| Publisher: | Federico Zia | Publication: | April 12, 2016 |
| Imprint: | Language: | English |
| Author: | Federico Zia |
| ISBN: | 9788892594807 |
| Publisher: | Federico Zia |
| Publication: | April 12, 2016 |
| Imprint: | |
| Language: | English |
The text presents the main topics related to advertising, from its evolution in the post-war period until the global advertising through advertising agencies, the effects of advertising, the brand, the strategies, the creation of advertising messages, the effectiveness of communication advertising and media planning.
The text presents the main topics related to advertising, from its evolution in the post-war period until the global advertising through advertising agencies, the effects of advertising, the brand, the strategies, the creation of advertising messages, the effectiveness of communication advertising and media planning.
