Toolbox for Marketing and Management

Creative Concepts, Forecasting Methods, and Analytical Instruments

Business & Finance, Economics, Statistics, Marketing & Sales
Cover of the book Toolbox for Marketing and Management by Ralf T. Kreutzer, Springer International Publishing
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Author: Ralf T. Kreutzer ISBN: 9783030138233
Publisher: Springer International Publishing Publication: May 3, 2019
Imprint: Springer Language: English
Author: Ralf T. Kreutzer
ISBN: 9783030138233
Publisher: Springer International Publishing
Publication: May 3, 2019
Imprint: Springer
Language: English

Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.

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