Trailblazer

The Power of Business as the Greatest Platform for Change

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business, Management & Leadership, Leadership
Cover of the book Trailblazer by Marc Benioff, Monica Langley, The Crown Publishing Group
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Author: Marc Benioff, Monica Langley ISBN: 9781984825209
Publisher: The Crown Publishing Group Publication: October 15, 2019
Imprint: Currency Language: English
Author: Marc Benioff, Monica Langley
ISBN: 9781984825209
Publisher: The Crown Publishing Group
Publication: October 15, 2019
Imprint: Currency
Language: English

The founder and co-CEO of Salesforce delivers an inspiring vision for the future of business—one in which anyone is empowered to change the world.

“The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of the New York Times bestseller Principles: Life and Work

What’s the secret to continuous growth and innovation in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is building a culture in which your values permeate everything you do.

In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to adapt the company culture to thrive in the face of the inevitable disruption ahead.

None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.

Advance praise for Trailblazer

“In Trailblazer, Marc Benioff offers a window into the values that made him a uniquely capable and compassionate leader and role-model capitalist. His book is the gold standard on how to use business as a platform for change at this urgent time. Trailblazer is a must-read for anyone who aspires to lead from a place of wisdom and truth.”—Ray Dalio, founder of Bridgewater Associates and author of the New York Times bestselling Principles: Life and Work

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The founder and co-CEO of Salesforce delivers an inspiring vision for the future of business—one in which anyone is empowered to change the world.

“The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of the New York Times bestseller Principles: Life and Work

What’s the secret to continuous growth and innovation in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is building a culture in which your values permeate everything you do.

In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to adapt the company culture to thrive in the face of the inevitable disruption ahead.

None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.

Advance praise for Trailblazer

“In Trailblazer, Marc Benioff offers a window into the values that made him a uniquely capable and compassionate leader and role-model capitalist. His book is the gold standard on how to use business as a platform for change at this urgent time. Trailblazer is a must-read for anyone who aspires to lead from a place of wisdom and truth.”—Ray Dalio, founder of Bridgewater Associates and author of the New York Times bestselling Principles: Life and Work

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