Transmedia Marketing

From Film and TV to Games and Digital Media

Nonfiction, Art & Architecture, General Art, Art Technique, Entertainment, Performing Arts, Film
Cover of the book Transmedia Marketing by Anne Zeiser, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anne Zeiser ISBN: 9781134746293
Publisher: Taylor and Francis Publication: June 19, 2015
Imprint: Routledge Language: English
Author: Anne Zeiser
ISBN: 9781134746293
Publisher: Taylor and Francis
Publication: June 19, 2015
Imprint: Routledge
Language: English

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story.

Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with:

  • Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange
  • Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds
  • Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues
  • Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews

With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story.

Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with:

With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

More books from Taylor and Francis

Cover of the book The Arthurian Revival by Anne Zeiser
Cover of the book Men of Color by Anne Zeiser
Cover of the book Urban Theory Beyond the West by Anne Zeiser
Cover of the book Francis Mortoft: his Book, Being his Travels through France and Italy 1658-1659 by Anne Zeiser
Cover of the book Beyond Superstructuralism by Anne Zeiser
Cover of the book Dyslexia and Physical Education by Anne Zeiser
Cover of the book Teaching and Managing by Anne Zeiser
Cover of the book Making Research Matter by Anne Zeiser
Cover of the book Helping the Federal Reserve Work Smarter by Anne Zeiser
Cover of the book Theories of Coalition Formation by Anne Zeiser
Cover of the book Studies in Historical Improvisation by Anne Zeiser
Cover of the book Dealing with Disaster in Japan by Anne Zeiser
Cover of the book Schools, Pupils and Special Educational Needs by Anne Zeiser
Cover of the book Lorry Driver Ils 154 by Anne Zeiser
Cover of the book War and Democratization by Anne Zeiser
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy