Trust, Social Relations and Engagement

Understanding Customer Behaviour on the Web

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Trust, Social Relations and Engagement by D. Padua, Palgrave Macmillan UK
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Author: D. Padua ISBN: 9780230391253
Publisher: Palgrave Macmillan UK Publication: July 31, 2012
Imprint: Palgrave Macmillan Language: English
Author: D. Padua
ISBN: 9780230391253
Publisher: Palgrave Macmillan UK
Publication: July 31, 2012
Imprint: Palgrave Macmillan
Language: English

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

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Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

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