TV Commercials: How to Make Them
or, How Big is the Boat?
Nonfiction, Entertainment, Performing Arts, Film
| Author: | Ivan Cury | ISBN: | 9781136070297 |
| Publisher: | Taylor and Francis | Publication: | January 25, 2013 |
| Imprint: | Routledge | Language: | English |
| Author: | Ivan Cury |
| ISBN: | 9781136070297 |
| Publisher: | Taylor and Francis |
| Publication: | January 25, 2013 |
| Imprint: | Routledge |
| Language: | English |
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
