#tweetsmart

25 Twitter Projects to Help You Build Your Community

Nonfiction, Computers, Internet
Cover of the book #tweetsmart by J. S. McDougall, O'Reilly Media
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Author: J. S. McDougall ISBN: 9781449329259
Publisher: O'Reilly Media Publication: February 14, 2012
Imprint: O'Reilly Media Language: English
Author: J. S. McDougall
ISBN: 9781449329259
Publisher: O'Reilly Media
Publication: February 14, 2012
Imprint: O'Reilly Media
Language: English

"OK. I’ve got my Twitter account…now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book.

Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can help you build your own community. In this useful guide, you’ll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun.

  • Put a new wrinkle on an old contest: "be the 10th person to tweet"
  • Create a hashtag game around your company or products
  • Instead of polling, ask your followers to help you make a product decision
  • Make MadLibs out of your marketing copy or mission statement
  • Hold a scavenger hunt, and relay clues via Twitter
  • Organize a weekly Twitter chat on various subjects
  • Solicit funny product shots, using Twitter’s photo-sharing utility
  • Spontaneously tweet from a store location: "Meet me now and win!"
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"OK. I’ve got my Twitter account…now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book.

Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can help you build your own community. In this useful guide, you’ll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun.

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