Typography and Motion Graphics: The 'Reading-Image'

Nonfiction, Entertainment, Film, History & Criticism, Performing Arts, Art & Architecture, General Art, Art Technique
Cover of the book Typography and Motion Graphics: The 'Reading-Image' by Michael Betancourt, Taylor and Francis
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Author: Michael Betancourt ISBN: 9780429627835
Publisher: Taylor and Francis Publication: November 20, 2018
Imprint: Routledge Language: English
Author: Michael Betancourt
ISBN: 9780429627835
Publisher: Taylor and Francis
Publication: November 20, 2018
Imprint: Routledge
Language: English

In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design, using the concept of the ‘reading-image’ to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences—including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)—Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics,offering a striking theoretical model for understanding typography in media.

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In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design, using the concept of the ‘reading-image’ to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences—including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)—Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics,offering a striking theoretical model for understanding typography in media.

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