Typography and Motion Graphics: The 'Reading-Image'

Nonfiction, Entertainment, Film, History & Criticism, Performing Arts, Art & Architecture, General Art, Art Technique
Cover of the book Typography and Motion Graphics: The 'Reading-Image' by Michael Betancourt, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Michael Betancourt ISBN: 9780429627835
Publisher: Taylor and Francis Publication: November 20, 2018
Imprint: Routledge Language: English
Author: Michael Betancourt
ISBN: 9780429627835
Publisher: Taylor and Francis
Publication: November 20, 2018
Imprint: Routledge
Language: English

In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design, using the concept of the ‘reading-image’ to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences—including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)—Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics,offering a striking theoretical model for understanding typography in media.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design, using the concept of the ‘reading-image’ to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences—including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)—Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics,offering a striking theoretical model for understanding typography in media.

More books from Taylor and Francis

Cover of the book Embodied Conflict by Michael Betancourt
Cover of the book Emissions Trading and Competitiveness by Michael Betancourt
Cover of the book Barth on the Descent into Hell by Michael Betancourt
Cover of the book Theories of Causality by Michael Betancourt
Cover of the book Resource and Environmental Effects of U.S. Agriculture by Michael Betancourt
Cover of the book Information Communication Technology and Social Transformation by Michael Betancourt
Cover of the book Renewable Energy and the Public by Michael Betancourt
Cover of the book Languages of the Wider World by Michael Betancourt
Cover of the book Search Marketing Strategies by Michael Betancourt
Cover of the book Redefining Stalinism by Michael Betancourt
Cover of the book Child-Initiated Play and Learning by Michael Betancourt
Cover of the book The Palestinian Executive by Michael Betancourt
Cover of the book Sublime Worlds by Michael Betancourt
Cover of the book Psychology in Football by Michael Betancourt
Cover of the book Language as Cultural Practice by Michael Betancourt
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy