Ultimate Guide to Pay-Per-Click Advertising

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Ultimate Guide to Pay-Per-Click Advertising by Richard Stokes, Entrepreneur Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Richard Stokes ISBN: 9781613082720
Publisher: Entrepreneur Press Publication: March 17, 2014
Imprint: Entrepreneur Press Language: English
Author: Richard Stokes
ISBN: 9781613082720
Publisher: Entrepreneur Press
Publication: March 17, 2014
Imprint: Entrepreneur Press
Language: English

Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it.

Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones – not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer the only game in town. Bing now accounts for 30% of all US searches and is growing in importance worldwide. Finally, “Search Extensions” have become a powerful new technique that search advertisers can use to gain an edge on the competition. With them, advertisers can collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy “call me” buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing information exclusive to this guide and of priceless value to its more advanced search audience.

With insider insight from Stokes and using proven strategies from today’s search advertising elite, paid search advertisers discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, and increase their sales by unbelievable amounts.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it.

Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones – not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer the only game in town. Bing now accounts for 30% of all US searches and is growing in importance worldwide. Finally, “Search Extensions” have become a powerful new technique that search advertisers can use to gain an edge on the competition. With them, advertisers can collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy “call me” buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing information exclusive to this guide and of priceless value to its more advanced search audience.

With insider insight from Stokes and using proven strategies from today’s search advertising elite, paid search advertisers discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, and increase their sales by unbelievable amounts.

More books from Entrepreneur Press

Cover of the book Taxpertise by Richard Stokes
Cover of the book Wholesale Distribution Business by Richard Stokes
Cover of the book Blogging Business by Richard Stokes
Cover of the book Entrepreneur Voices on the Science of Success by Richard Stokes
Cover of the book Fashion Accessories Business by Richard Stokes
Cover of the book Start Your Own Arts and Crafts Business by Richard Stokes
Cover of the book Transportation Service by Richard Stokes
Cover of the book Online Education Business by Richard Stokes
Cover of the book Disrupters by Richard Stokes
Cover of the book Ultimate Book of Business and Legal Forms for Startups by Richard Stokes
Cover of the book Start Your Own Wholesale Distribution Business by Richard Stokes
Cover of the book Start a Business in Florida by Richard Stokes
Cover of the book Franchise Your Business by Richard Stokes
Cover of the book Start Your Own Executive Recruiting Service by Richard Stokes
Cover of the book Start Your Own Business on eBay by Richard Stokes
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy