Uncommon Sense, Common Nonsense
Why some organisations consistently outperform others
Business & Finance
| Author: | Jules Goddard, Tony Eccles | ISBN: | 9781847658210 |
| Publisher: | Profile | Publication: | May 3, 2012 |
| Imprint: | Profile Books | Language: | English |
| Author: | Jules Goddard, Tony Eccles |
| ISBN: | 9781847658210 |
| Publisher: | Profile |
| Publication: | May 3, 2012 |
| Imprint: | Profile Books |
| Language: | English |
This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.
It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.
This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.
It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.
