Uncommon Sense, Common Nonsense

Why some organisations consistently outperform others

Business & Finance
Cover of the book Uncommon Sense, Common Nonsense by Jules Goddard, Tony Eccles, Profile
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Author: Jules Goddard, Tony Eccles ISBN: 9781847658210
Publisher: Profile Publication: May 3, 2012
Imprint: Profile Books Language: English
Author: Jules Goddard, Tony Eccles
ISBN: 9781847658210
Publisher: Profile
Publication: May 3, 2012
Imprint: Profile Books
Language: English

This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.

It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.

It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.

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