Under The Skin of The Indian Consumer

Business & Finance
Cover of the book Under The Skin of The Indian Consumer by David Abikzir, Bloomsbury Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David Abikzir ISBN: 9789386643018
Publisher: Bloomsbury Publishing Publication: July 3, 2017
Imprint: Bloomsbury India Language: English
Author: David Abikzir
ISBN: 9789386643018
Publisher: Bloomsbury Publishing
Publication: July 3, 2017
Imprint: Bloomsbury India
Language: English

We don't understand anymore the consumers. We feel that they are capricious, bad calculators, fickle and irrational. They're doing whatever comes through their heads and yet, we have no choice, we have to deal with them!
This is the result of the consumers' cultural revolution making India enters a new consumerist era.
The modern consumption has emerged in India when we stopped considering that the human desire for comfort, pleasure and stimulation of this pleasure was necessarily a danger for the moral of men, women and the integrity of the State.
Less credulous and more demanding, Indian consumers have very little to do with the past ones who used to buy to live, while today, the tendency is that they live to buy!
The consumption pattern has been shaken up going from a consumption need to a need for consumption.
With e-commerce, consumers have changed, evolved and mutated once again. This is a natural evolution in respect to the transformation of the consumer society to definitely get lost in their understanding, in the analysis of their behavior and in their way of thinking.
Faced with these new behaviors, we need to evolve the way we do our marketing, our way of touching them, interesting them, shocking them, shoving them but also of delighting them, pleasing them and giving them, in the end, what they ask for: making them live an experience rich in emotions and socially rewarding.
Let's condition them to be what we want, that is to say, consumption machines!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

We don't understand anymore the consumers. We feel that they are capricious, bad calculators, fickle and irrational. They're doing whatever comes through their heads and yet, we have no choice, we have to deal with them!
This is the result of the consumers' cultural revolution making India enters a new consumerist era.
The modern consumption has emerged in India when we stopped considering that the human desire for comfort, pleasure and stimulation of this pleasure was necessarily a danger for the moral of men, women and the integrity of the State.
Less credulous and more demanding, Indian consumers have very little to do with the past ones who used to buy to live, while today, the tendency is that they live to buy!
The consumption pattern has been shaken up going from a consumption need to a need for consumption.
With e-commerce, consumers have changed, evolved and mutated once again. This is a natural evolution in respect to the transformation of the consumer society to definitely get lost in their understanding, in the analysis of their behavior and in their way of thinking.
Faced with these new behaviors, we need to evolve the way we do our marketing, our way of touching them, interesting them, shocking them, shoving them but also of delighting them, pleasing them and giving them, in the end, what they ask for: making them live an experience rich in emotions and socially rewarding.
Let's condition them to be what we want, that is to say, consumption machines!

More books from Bloomsbury Publishing

Cover of the book Blue Labour by David Abikzir
Cover of the book Statutes on the Conflict of Laws by David Abikzir
Cover of the book The American Civil War (1) by David Abikzir
Cover of the book The SAS Pocket Manual by David Abikzir
Cover of the book Studies in the History of Tax Law, Volume 7 by David Abikzir
Cover of the book Kos and Leros 1943 by David Abikzir
Cover of the book Ten Days in May by David Abikzir
Cover of the book The Great Dragon Bake Off by David Abikzir
Cover of the book Otherwise, Revolution! by David Abikzir
Cover of the book The Interactional Feedback Dimension in Instructed Second Language Learning by David Abikzir
Cover of the book British Campaign Medals 1815-1914 by David Abikzir
Cover of the book Cromwell Cruiser Tank 1942–50 by David Abikzir
Cover of the book Nakajima B5N ‘Kate’ and B6N ‘Jill’ Units by David Abikzir
Cover of the book The Famishing Vanishing Mahoosive Mammoth by David Abikzir
Cover of the book Well Groomed by David Abikzir
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy