Understanding Business Research

Business & Finance, Marketing & Sales, Research, Economics, Development & Growth, Finance & Investing, Finance
Cover of the book Understanding Business Research by Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger ISBN: 9781118342961
Publisher: Wiley Publication: August 20, 2012
Imprint: Wiley Language: English
Author: Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
ISBN: 9781118342961
Publisher: Wiley
Publication: August 20, 2012
Imprint: Wiley
Language: English

Explore the essential steps for data collection, reporting, and analysis in business research

Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry settings.

Utilizing numerous real-world examples throughout, the authors begin by presenting an overview of the research process, outlining key ideas relating to the business environment, ethics, and empirical methods. Quantitative techniques and considerations that are specific to business research, including sampling and the use of assessments, surveys, and objective measures are also introduced. Subsequent chapters outline both common and specialized research designs for business data, including:

  • Correlational Research
  • Single Variable Between-Subjects Research
  • Correlated Groups Designs
  • Qualitative and Mixed-Method Research
  • Between-Subjects Designs
  • Between-Subjects Factorial Designs
  • Research with Categorical Data

Each chapter is organized using an accessible, comprehensive pedagogy that ensures a fluid presentation. Case studies showcase the real-world applications of the discussed topics while critical thinking exercises and Knowledge Checks supply questions that allow readers to test their comprehension of the presented material. Numerous graphics illustrate the visual nature of the research, and chapter-end glossaries outline definitions of key terms. In addition, detailed appendices provide a review of basic concepts and the most commonly used statistical tables.

Requiring only a basic understanding of statistics, Understanding Business Research is an excellent book for courses on business statistics as well as business and management science research methods at the graduate level. The book is also a valuable resource for practitioners in business, finance, and management science who utilize qualitative and quantitative research methods in their everyday work.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Explore the essential steps for data collection, reporting, and analysis in business research

Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry settings.

Utilizing numerous real-world examples throughout, the authors begin by presenting an overview of the research process, outlining key ideas relating to the business environment, ethics, and empirical methods. Quantitative techniques and considerations that are specific to business research, including sampling and the use of assessments, surveys, and objective measures are also introduced. Subsequent chapters outline both common and specialized research designs for business data, including:

Each chapter is organized using an accessible, comprehensive pedagogy that ensures a fluid presentation. Case studies showcase the real-world applications of the discussed topics while critical thinking exercises and Knowledge Checks supply questions that allow readers to test their comprehension of the presented material. Numerous graphics illustrate the visual nature of the research, and chapter-end glossaries outline definitions of key terms. In addition, detailed appendices provide a review of basic concepts and the most commonly used statistical tables.

Requiring only a basic understanding of statistics, Understanding Business Research is an excellent book for courses on business statistics as well as business and management science research methods at the graduate level. The book is also a valuable resource for practitioners in business, finance, and management science who utilize qualitative and quantitative research methods in their everyday work.

More books from Wiley

Cover of the book Non-Alzheimer's and Atypical Dementia by Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
Cover of the book Photographing San Francisco Digital Field Guide by Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
Cover of the book Tax for Australians For Dummies by Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
Cover of the book Biomechanics of the Musculoskeletal System by Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
Cover of the book Lessons in Corporate Finance by Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
Cover of the book Filamentary Ion Flow by Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
Cover of the book Predicting Malicious Behavior by Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
Cover of the book A Fine Line by Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
Cover of the book Annuities For Dummies by Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
Cover of the book Managing Technology to Meet Your Mission by Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
Cover of the book The Irresistible Offer by Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
Cover of the book Liberal Terror by Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
Cover of the book Service Availability by Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
Cover of the book Onward by Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
Cover of the book The Project Success Method by Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy