Understanding Communication Theory

A Beginner's Guide

Nonfiction, Social & Cultural Studies, Social Science, Methodology, Reference & Language, Language Arts, Communication
Cover of the book Understanding Communication Theory by Stephen M. Croucher, Taylor and Francis
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Author: Stephen M. Croucher ISBN: 9781317751366
Publisher: Taylor and Francis Publication: August 20, 2015
Imprint: Routledge Language: English
Author: Stephen M. Croucher
ISBN: 9781317751366
Publisher: Taylor and Francis
Publication: August 20, 2015
Imprint: Routledge
Language: English

This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

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This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

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