Understanding the Global Market: Navigating the International Business Environment

Navigating the International Business Environment

Business & Finance, Marketing & Sales, International, Economics, International Economics
Cover of the book Understanding the Global Market: Navigating the International Business Environment by Bruce D. Keillor, ABC-CLIO
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Author: Bruce D. Keillor ISBN: 9781440803024
Publisher: ABC-CLIO Publication: February 7, 2013
Imprint: Praeger Language: English
Author: Bruce D. Keillor
ISBN: 9781440803024
Publisher: ABC-CLIO
Publication: February 7, 2013
Imprint: Praeger
Language: English

The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets.

A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets.

A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.

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