Understanding the Hospitality Consumer

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Understanding the Hospitality Consumer by Alastair Williams, Taylor and Francis
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Author: Alastair Williams ISBN: 9781136351174
Publisher: Taylor and Francis Publication: May 16, 2012
Imprint: Routledge Language: English
Author: Alastair Williams
ISBN: 9781136351174
Publisher: Taylor and Francis
Publication: May 16, 2012
Imprint: Routledge
Language: English

'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry.

Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques.

Using industry based case studies and examples 'Understanding the Hospitality Consumer' :

* Introduces and explores the role of consumer behaviour theory in the context of hospitality management
* Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today
* Examines the value of consumer behaviour research as applied to the contemporary hospitality industry
* Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer

The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry.

Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques.

Using industry based case studies and examples 'Understanding the Hospitality Consumer' :

* Introduces and explores the role of consumer behaviour theory in the context of hospitality management
* Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today
* Examines the value of consumer behaviour research as applied to the contemporary hospitality industry
* Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer

The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.

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