Understanding the Older Consumer

The Grey Market

Nonfiction, Health & Well Being, Psychology
Cover of the book Understanding the Older Consumer by Barrie Gunter, Taylor and Francis
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Author: Barrie Gunter ISBN: 9781134663910
Publisher: Taylor and Francis Publication: October 12, 2012
Imprint: Routledge Language: English
Author: Barrie Gunter
ISBN: 9781134663910
Publisher: Taylor and Francis
Publication: October 12, 2012
Imprint: Routledge
Language: English

In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force.
In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force.
In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.

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