Understanding the Older Consumer

The Grey Market

Nonfiction, Health & Well Being, Psychology
Cover of the book Understanding the Older Consumer by Barrie Gunter, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Barrie Gunter ISBN: 9781134663910
Publisher: Taylor and Francis Publication: October 12, 2012
Imprint: Routledge Language: English
Author: Barrie Gunter
ISBN: 9781134663910
Publisher: Taylor and Francis
Publication: October 12, 2012
Imprint: Routledge
Language: English

In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force.
In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force.
In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.

More books from Taylor and Francis

Cover of the book Researching New Religious Movements by Barrie Gunter
Cover of the book Routledge Handbook of Political Marketing by Barrie Gunter
Cover of the book Barry Commoner's Contribution to the Environmental Movement by Barrie Gunter
Cover of the book From Bullets to Ballots by Barrie Gunter
Cover of the book Deconstructing Reagan: Conservative Mythology and America's Fortieth President by Barrie Gunter
Cover of the book Econometric Model of India by Barrie Gunter
Cover of the book America Or Europe? by Barrie Gunter
Cover of the book English with an Accent by Barrie Gunter
Cover of the book Drive Tourism by Barrie Gunter
Cover of the book Politics and Education in Argentina, 1946-1962 by Barrie Gunter
Cover of the book Ibbs and Tillett by Barrie Gunter
Cover of the book Parental Control of Television Broadcasting by Barrie Gunter
Cover of the book Models Of Family Therapy by Barrie Gunter
Cover of the book The International Baccalaureate Diploma Programme by Barrie Gunter
Cover of the book Ethnography of a Neoliberal School by Barrie Gunter
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy