Understanding Your Users

A Practical Guide to User Research Methods

Nonfiction, Computers, Advanced Computing, Programming, User Interfaces, General Computing
Cover of the book Understanding Your Users by Kathy Baxter, Catherine Courage, Kelly Caine, Elsevier Science
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Author: Kathy Baxter, Catherine Courage, Kelly Caine ISBN: 9780128006092
Publisher: Elsevier Science Publication: May 20, 2015
Imprint: Morgan Kaufmann Language: English
Author: Kathy Baxter, Catherine Courage, Kelly Caine
ISBN: 9780128006092
Publisher: Elsevier Science
Publication: May 20, 2015
Imprint: Morgan Kaufmann
Language: English

This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way.

Each method presented provides different information about the users and their requirements (e.g., functional requirements, information architecture). The techniques can be used together to form a complete picture of the users' needs or they can be used separately throughout the product development lifecycle to address specific product questions. These techniques have helped product teams understand the value of user experience research by providing insight into how users behave and what they need to be successful. You will find brand new case studies from leaders in industry and academia that demonstrate each method in action.

This book has something to offer whether you are new to user experience or a seasoned UX professional. After reading this book, you'll be able to choose the right user research method for your research question and conduct a user research study. Then, you will be able to apply your findings to your own products.

  • Completely new and revised edition includes 30+% new content!
  • Discover the foundation you need to prepare for any user research activity and ensure that the results are incorporated into your products
  • Includes all new case studies for each method from leaders in industry and academia
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way.

Each method presented provides different information about the users and their requirements (e.g., functional requirements, information architecture). The techniques can be used together to form a complete picture of the users' needs or they can be used separately throughout the product development lifecycle to address specific product questions. These techniques have helped product teams understand the value of user experience research by providing insight into how users behave and what they need to be successful. You will find brand new case studies from leaders in industry and academia that demonstrate each method in action.

This book has something to offer whether you are new to user experience or a seasoned UX professional. After reading this book, you'll be able to choose the right user research method for your research question and conduct a user research study. Then, you will be able to apply your findings to your own products.

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