University Presses (Essential JSP: Critical Insights into the World of Scholarly Publishing)

University Presses, the first volume in the Essential Journal of Scholarly Publishing series, examines the modern challenges faced by university presses and the importance of maintaining this unique sector of the publishing industry. The volume features an eclectic array of articles, including discussions that specifically highlight individual presses, such as Edinburgh University Press, the University Press of Kansas, Beacon Press, and the United Nations University Press. Wider-ranging discussions focus on topics relevant to scholarly publishing as a whole, among which are marketing strategies, scholarly communication, the growing competition between university presses and commercial scholarly publishers, the relationship between academic author and publisher, and the dynamic between universities and their own presses. In his introduction to the volume, series editor Albert N. Greco of the Fordham Business School provides a thorough analysis of the university press business—its past, its present, and its future. His projections for the future of university presses are supported by extensive statistical tables that will grant readers an informed insight into the direction in which university presses are heading.