Unobtrusive Measures

Nonfiction, Computers, Application Software, Computer Graphics, General Computing, Social & Cultural Studies, Social Science
Cover of the book Unobtrusive Measures by Dr. Eugene J. Webb, Dr. Donald T. Campbell, Professor Richard D. Schwartz, Dr. Lee Sechrest, SAGE Publications
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Author: Dr. Eugene J. Webb, Dr. Donald T. Campbell, Professor Richard D. Schwartz, Dr. Lee Sechrest ISBN: 9781506319155
Publisher: SAGE Publications Publication: October 12, 1999
Imprint: SAGE Publications, Inc Language: English
Author: Dr. Eugene J. Webb, Dr. Donald T. Campbell, Professor Richard D. Schwartz, Dr. Lee Sechrest
ISBN: 9781506319155
Publisher: SAGE Publications
Publication: October 12, 1999
Imprint: SAGE Publications, Inc
Language: English

Thirty-five years ago, the four authors of this book addressed the problems of validity in social science research. They were interested in new and unused methods for obtaining information. The original edition and an expanded version have often been cited as justification for using novel means to supplement, if not replace, conventional techniques, especially survey and archival research. Illustrations abound in this book. While the novelty of the illustrations will keep many a graduate student amused, the more serious purpose is to authorize and motivate ingenuity in obtaining information. Even more fundamental is the strategy of combining very different methods so that research results can, by triangulation, withstand "threats to validity" that so frequently invalidate single-measure, conventional research.

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Thirty-five years ago, the four authors of this book addressed the problems of validity in social science research. They were interested in new and unused methods for obtaining information. The original edition and an expanded version have often been cited as justification for using novel means to supplement, if not replace, conventional techniques, especially survey and archival research. Illustrations abound in this book. While the novelty of the illustrations will keep many a graduate student amused, the more serious purpose is to authorize and motivate ingenuity in obtaining information. Even more fundamental is the strategy of combining very different methods so that research results can, by triangulation, withstand "threats to validity" that so frequently invalidate single-measure, conventional research.

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