Utilizing Consumer Psychology in Business Strategy

Business & Finance, Marketing & Sales, Consumer Behaviour, Management & Leadership, Planning & Forecasting
Cover of the book Utilizing Consumer Psychology in Business Strategy by Tevfik Dalgic, Sevtap Unal, IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Tevfik Dalgic, Sevtap Unal ISBN: 9781522534501
Publisher: IGI Global Publication: April 13, 2018
Imprint: Business Science Reference Language: English
Author: Tevfik Dalgic, Sevtap Unal
ISBN: 9781522534501
Publisher: IGI Global
Publication: April 13, 2018
Imprint: Business Science Reference
Language: English

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

More books from IGI Global

Cover of the book Web Data Mining and the Development of Knowledge-Based Decision Support Systems by Tevfik Dalgic, Sevtap Unal
Cover of the book Innovative Technologies to Benefit Children on the Autism Spectrum by Tevfik Dalgic, Sevtap Unal
Cover of the book Wireless Multi-Access Environments and Quality of Service Provisioning by Tevfik Dalgic, Sevtap Unal
Cover of the book Analysis and Applications of Lattice Boltzmann Simulations by Tevfik Dalgic, Sevtap Unal
Cover of the book International Financial Reporting Standards and New Directions in Earnings Management by Tevfik Dalgic, Sevtap Unal
Cover of the book Advances in Abstract Intelligence and Soft Computing by Tevfik Dalgic, Sevtap Unal
Cover of the book Engaged Scholarship and Civic Responsibility in Higher Education by Tevfik Dalgic, Sevtap Unal
Cover of the book Resource Management and Efficiency in Cloud Computing Environments by Tevfik Dalgic, Sevtap Unal
Cover of the book Information Acquisitions and Sharing through Inter-Organizational Collaboration by Tevfik Dalgic, Sevtap Unal
Cover of the book Governance, Communication, and Innovation in a Knowledge Intensive Society by Tevfik Dalgic, Sevtap Unal
Cover of the book Hybrid Algorithms for Service, Computing and Manufacturing Systems by Tevfik Dalgic, Sevtap Unal
Cover of the book Next-Generation Mobile and Pervasive Healthcare Solutions by Tevfik Dalgic, Sevtap Unal
Cover of the book Smart Cities and Smart Spaces by Tevfik Dalgic, Sevtap Unal
Cover of the book Theoretical and Computational Models of Word Learning by Tevfik Dalgic, Sevtap Unal
Cover of the book Cognitive Radio Sensor Networks by Tevfik Dalgic, Sevtap Unal
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy