Author: | ISBN: | 9780080481562 | |
Publisher: | Elsevier Science | Publication: | August 21, 2004 |
Imprint: | Butterworth-Heinemann | Language: | English |
Author: | |
ISBN: | 9780080481562 |
Publisher: | Elsevier Science |
Publication: | August 21, 2004 |
Imprint: | Butterworth-Heinemann |
Language: | English |
Value Creation from E-Business Models provides a thorough analysis of what constitutes an e-business model. Unlike many e-business books available, this text draws together theoretical and empirical contributions from leading academic scholars in the field of management information systems. Divided into four parts, E-Business Models and Taxonomies; E-Business Markets; E-Business Customer Performance Measurement; and E-Business Vendor Applications and Services, this book is the critical dissection of E-Business that today's academic community needs.
* World class academic contributors brought together in one volume
* Demonstrates that there are e-business models which create value for customers and vendors alike
* Learn from the lessons of the past five years in developing and implementing e-business models
Value Creation from E-Business Models provides a thorough analysis of what constitutes an e-business model. Unlike many e-business books available, this text draws together theoretical and empirical contributions from leading academic scholars in the field of management information systems. Divided into four parts, E-Business Models and Taxonomies; E-Business Markets; E-Business Customer Performance Measurement; and E-Business Vendor Applications and Services, this book is the critical dissection of E-Business that today's academic community needs.
* World class academic contributors brought together in one volume
* Demonstrates that there are e-business models which create value for customers and vendors alike
* Learn from the lessons of the past five years in developing and implementing e-business models