Author: | W.M. Wadman | ISBN: | 9781315501437 |
Publisher: | Taylor and Francis | Publication: | July 1, 2016 |
Imprint: | Routledge | Language: | English |
Author: | W.M. Wadman |
ISBN: | 9781315501437 |
Publisher: | Taylor and Francis |
Publication: | July 1, 2016 |
Imprint: | Routledge |
Language: | English |
Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.
Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.