Vertical Price Coordination and Brand Care

Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance

Business & Finance, Management & Leadership, Industrial Management, Marketing & Sales
Cover of the book Vertical Price Coordination and Brand Care by Dieter Ahlert, Benjamin Schefer, Springer Berlin Heidelberg
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dieter Ahlert, Benjamin Schefer ISBN: 9783642355707
Publisher: Springer Berlin Heidelberg Publication: April 3, 2013
Imprint: Springer Language: English
Author: Dieter Ahlert, Benjamin Schefer
ISBN: 9783642355707
Publisher: Springer Berlin Heidelberg
Publication: April 3, 2013
Imprint: Springer
Language: English

Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians. ​

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians. ​

More books from Springer Berlin Heidelberg

Cover of the book Erfolgreich mit Geld und Risiko umgehen by Dieter Ahlert, Benjamin Schefer
Cover of the book Nonlinear Analysis of Gas-Water/Oil-Water Two-Phase Flow in Complex Networks by Dieter Ahlert, Benjamin Schefer
Cover of the book Arterial Grafting for Myocardial Revascularization by Dieter Ahlert, Benjamin Schefer
Cover of the book Chondrogenesis of the Somitic Mesoderm by Dieter Ahlert, Benjamin Schefer
Cover of the book Akupunktur bei psychischen Erkrankungen by Dieter Ahlert, Benjamin Schefer
Cover of the book Monetary Economics in Globalised Financial Markets by Dieter Ahlert, Benjamin Schefer
Cover of the book Ingenieurgeologie by Dieter Ahlert, Benjamin Schefer
Cover of the book Maschinenelemente by Dieter Ahlert, Benjamin Schefer
Cover of the book Reinraumtechnik by Dieter Ahlert, Benjamin Schefer
Cover of the book Diabetes und Schwangerschaft by Dieter Ahlert, Benjamin Schefer
Cover of the book Nachhaltiges Management by Dieter Ahlert, Benjamin Schefer
Cover of the book Physical Fundamentals of Remote Sensing by Dieter Ahlert, Benjamin Schefer
Cover of the book Allgemeine und Anorganische Chemie by Dieter Ahlert, Benjamin Schefer
Cover of the book Mechanics by Dieter Ahlert, Benjamin Schefer
Cover of the book Clinical Strategies in the Management of Diabetic Retinopathy by Dieter Ahlert, Benjamin Schefer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy