Video Marketing for Libraries

A Practical Guide for Librarians


Cover of the book Video Marketing for Libraries by Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci, Rowman & Littlefield Publishers
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci ISBN: 9781442269507
Publisher: Rowman & Littlefield Publishers Publication: August 1, 2017
Imprint: Rowman & Littlefield Publishers Language: English
Author: Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci
ISBN: 9781442269507
Publisher: Rowman & Littlefield Publishers
Publication: August 1, 2017
Imprint: Rowman & Littlefield Publishers
Language: English

Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros.

Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos.

This book will guide you through:

·gaining internal support
·crafting a clear message
·building the library’s audience
·writing storyboards and scripts
·casting and rehearsing actors
·filming and recording voiceover, editing, publishing, promoting
·using online tools & animation software
·and assessing impact

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros.

Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos.

This book will guide you through:

·gaining internal support
·crafting a clear message
·building the library’s audience
·writing storyboards and scripts
·casting and rehearsing actors
·filming and recording voiceover, editing, publishing, promoting
·using online tools & animation software
·and assessing impact

More books from Rowman & Littlefield Publishers

Cover of the book Museum Development in China by Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci
Cover of the book Queers in Court by Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci
Cover of the book Failure to Adjust by Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci
Cover of the book Situated Fathering by Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci
Cover of the book New Strategies for Educational Fund Raising by Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci
Cover of the book Cultural Heritage Tourism by Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci
Cover of the book Bioethics Beyond the Headlines by Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci
Cover of the book Russia's Carnival by Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci
Cover of the book Propriety and Permissiveness in Bourbon Mexico by Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci
Cover of the book Re-visioning Community Colleges by Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci
Cover of the book Shyness by Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci
Cover of the book How to Resolve Conflict by Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci
Cover of the book Dictionary of Public International Law by Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci
Cover of the book The Third Century by Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci
Cover of the book Institutional Change from Within by Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy