Virtual Social Identity and Consumer Behavior

Business & Finance, Economics
Cover of the book Virtual Social Identity and Consumer Behavior by Natalie T. Wood, Michael R. Solomon, Michael R. Solomon, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Natalie T. Wood, Michael R. Solomon, Michael R. Solomon ISBN: 9781317452560
Publisher: Taylor and Francis Publication: December 18, 2014
Imprint: Routledge Language: English
Author: Natalie T. Wood, Michael R. Solomon, Michael R. Solomon
ISBN: 9781317452560
Publisher: Taylor and Francis
Publication: December 18, 2014
Imprint: Routledge
Language: English

The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CMEs? That's where "Virtual Social Identity and Consumer Behavior" comes in. Written by two of the leading experts in the field, it presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. The book provides special insight into the largest and fastest growing group of users - kids and teens. There is no better source for understanding the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CMEs? That's where "Virtual Social Identity and Consumer Behavior" comes in. Written by two of the leading experts in the field, it presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. The book provides special insight into the largest and fastest growing group of users - kids and teens. There is no better source for understanding the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

More books from Taylor and Francis

Cover of the book Voices of the Survivors by Natalie T. Wood, Michael R. Solomon, Michael R. Solomon
Cover of the book Socrates Mystagogos by Natalie T. Wood, Michael R. Solomon, Michael R. Solomon
Cover of the book Parental Belief Systems by Natalie T. Wood, Michael R. Solomon, Michael R. Solomon
Cover of the book Teaching to Transform Urban Schools and Communities by Natalie T. Wood, Michael R. Solomon, Michael R. Solomon
Cover of the book Risk, Challenge and Adventure in the Early Years by Natalie T. Wood, Michael R. Solomon, Michael R. Solomon
Cover of the book Modernity Reimagined: An Analytic Guide by Natalie T. Wood, Michael R. Solomon, Michael R. Solomon
Cover of the book Professionalization and Participation in Child and Youth Care by Natalie T. Wood, Michael R. Solomon, Michael R. Solomon
Cover of the book Maurice Merleau-Ponty: Basic Writings by Natalie T. Wood, Michael R. Solomon, Michael R. Solomon
Cover of the book Exploring Networked Urban Mobilities by Natalie T. Wood, Michael R. Solomon, Michael R. Solomon
Cover of the book German/English Business Glossary by Natalie T. Wood, Michael R. Solomon, Michael R. Solomon
Cover of the book Religion, Secularization and Political Thought by Natalie T. Wood, Michael R. Solomon, Michael R. Solomon
Cover of the book Governing Technology for Sustainability by Natalie T. Wood, Michael R. Solomon, Michael R. Solomon
Cover of the book Sports and Identity by Natalie T. Wood, Michael R. Solomon, Michael R. Solomon
Cover of the book Urban Ecology by Natalie T. Wood, Michael R. Solomon, Michael R. Solomon
Cover of the book The Omnipotent Self by Natalie T. Wood, Michael R. Solomon, Michael R. Solomon
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy